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为什么现实中只有少数创业者愿意开展创新型的创业活动,而其它大多数创业活动是基于现有商业模式的复制和改进?本文以新生创业者为研究对象,在创业机会理论的基础上,探讨了创业者的风险态度、人力资本与网络资本三个重要个体特征对创新性创业路径选择的影响。并利用“创业动态跟踪研究(Panel Studyof Entrepreneurial Dynamics II,简称为PSED II)”的调查数据,运用多元线性回归和Logistic回归分析方法对相应假设进行了检验,结论对有效激励创新型创业活动的开展具有一定的指导意义。
Why is it that only a few entrepreneurs in reality are willing to carry out innovative entrepreneurial activities, while most other entrepreneurial activities are based on the replication and improvement of existing business models? This article takes the new entrants as the research object and based on the entrepreneurial opportunity theory The influence of entrepreneur’s risk attitude, human capital and cyber capital on the choice of pathways of innovative entrepreneurship are analyzed. Using the survey data of “Panel Study of Entrepreneurial Dynamics II (PSED II)”, the corresponding assumptions were tested by multivariate linear regression and Logistic regression analysis. The conclusion is valid for the effective motivation of innovative entrepreneurial activities The development of a certain degree of guiding significance.