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在媒体竞争激烈的背景下,电视节目主持人对于电视节目的成功非常重要,主持人是电视节目呈现在观众面前最直接的形象定位。本文认为,主持人策划是节目策划的重要组成部分,是节目成功必不可少环节。
In the context of intense media competition, TV presenters are very important to the success of TV programs. Hosts are the most direct image positioning of TV programs in front of audiences. This article argues that the host planning is an important part of program planning is an essential part of program success.