虽然电影经济是创意经济,电影产品是一种内容产品,一般不具有实物形态,或者其实物形态对普通消费者不具备使用价值。但其生产过程仍然符合商品经济的普遍规律,与其他产品一样,其价值包含着物化劳动和活劳动。在社会效益优先的原则下,追求利润最大化是电影企业的必然选择,加强和改进成 Although the movie economy is a creative economy, a movie product is a content product, which generally does not have the physical form, or its physical form does not have the use value to the average consumer. However, its production process still complies with the general law of commodity economy. Like other products, its value includes materialized labor and live labor. Under the principle of giving priority to social benefits, the pursuit of profit maximization is an inevitable choice for film companies and is strengthened and improved into