Approaches to Overseas of Output Are Increasingly Diversified in Cooperation

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  In addition to simple introduction and copyright transfer, the approaches to abroad output of China's publications are becoming more and more diversified, from the project cooperation into the establishment of joint venture.
  China Publishing Group Corporation is negotiating with MD Group, a famous German tourist publishing group, to cooperate and establish a joint venture. Commercial Press also visited DE GRUYTER, a famous academic press from Germany, and conducted in-depth cooperation. Gu Qing, the deputy editor-in-chief of Zhonghua Book Company, claimed that the press is working together with PHAIDON, a leading British art book publishing house, to plan an international publishing project, operating an art book and selling it in multilingual languages worldwide. Books jointly compiled and published will appear in market,in friendly cooperation between Phoenix Publishing & Media Yilin Press and LCC Greene Media, a company from the United Kingdom. Liu Qiang, the general manager of Shandong Publishing and Media Co., Ltd., said that the models of successful cooperation had been jointly planned and selected by Shandong Friendship Publishing House. Qilu Press and British Publishing Group were available to collectively develop the market. Cloudary built cooperative relationship with foreign e-Book distribution channels. Yu Xiaojie, the general manager of Publishing Company of Chemical Industry Press, said that project cooperation and organizational collaboration had been their expectations.
  Adventure Tiger-Team was published by Zhejiang Publishing United Group. Firstly, the copyright was transferred, and then authors were mobilized in order to apply personnel resources. Their children's press hoped to continue to expand cooperation with publishing houses from other countries at this time. Similarly, Chinese Original Series for Colored Crow, published by 21st Century Publishing house, was also a successful case, which was introduced first, then was their own brand created, and finally exported abroad also.
  Tian Haiming, general manager of Time Publishing & Media Co., Ltd., was very optimistic about art book market; he suggested that the company would set up the auction company to cooperate with related companies, and they would develop abroad.
  Southern Publishing Media Corporation, Guangdong Education Publishing House and U.S. Benchmark Education Co., Ltd. held signing ceremony for International Chinese and English Reading System Cooperation Framework. He Zumin, the vice president of Southern Publishing & Media Cooperation, said that both cooperative partners were extraordinary talents engaging in educational publishing, and their strong combination aimed at creating program for readers who can not put books down, to the reading habits of more and more which is suitable to the foreign likes learning Chinese. Meanwhile, North American English reading program was introduced to China to enable Chinese children to read authentic English books as what American children do. Southern Publishing & Media Corporation specially visited Hungary to negotiate in-depth cooperation matters with Donau International Publishing Group from Hungary.
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