现阶段,“互联网+”模式的广泛推广是使各行各业的营销策略都出现了颠覆性的变化。而在这种背景下,特色农产品的网络营销也得到非常好的发展。文章主要对特色农产品的在“互联网+”时代下发展的重要意义以及当前存在的不足进行分析,在此基础上提出相应的解决措施,不断使特色农产品的网络营销策略更加成熟,促进农村经济的快速发展。 At this stage, the widespread promotion of the “Internet + ” model has led to subversive changes in the marketing strategies of all walks of life. In this context, the marketing of specialty agricultural products has also been very good. The article mainly analyzes the significance of the development of characteristic agricultural products under the “Internet + ” era and the existing problems. Based on this, it puts forward corresponding solutions to make the network marketing strategies of characteristic agricultural products more mature and promote rural areas Rapid economic development.