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湖南卫视在中国是一只独秀,凭借自身独具特色的竞争战略不断挑战央视收视率,无论是《超级女声》、《快乐大本营》等娱乐节目,还是《大长今》、《金枝欲孽》等热播剧,都使得湖南卫视连续创下收视高峰,赢得全国观众认可和喜爱。这不禁令人思索,为什么连中央电视台这样的强势平台也给一个小地方台抢去风头了?究竟是什么原因,让湖南卫视从各个地方电视台的残酷竞争中脱颖而出,成为当今中国地方台中炙手可热的明星?
Hunan Satellite TV in China is a unique show, with its own unique competitive strategy continue to challenge CCTV ratings, whether it is “Super Girl”, “Happy Camp” and other entertainment programs, or “Dae Jang Geum,” “ ”And other hit drama, have made Hunan Satellite TV hit a record peak in succession, won the national audience recognition and love. This can not help thinking, why even a strong platform such as CCTV also give a small local station robbery? What is the reason for Hunan TV to stand out from the brutal competition in various local television stations, becoming the hottest place in today’s local Taichung Celebrity?