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一个企业乃至一个行业的宣传,如何牵动千家万户的心与情,并达到促销的目的?(一)春夏里的京城,有一件事,一时成了街头巷尾的热门话题.自4月16日起,北京电视台收视率最高的节目《北京新闻》,在黄金时间开辟了“青少年住院医疗保险”专题报道.北京晚报也在头版头条显著位置接 连不断地刊登出如下的文章:“60万:207万引起的思索”“京城保险一怪:儿子投保,老子受益”“医院的难言之‘隐’”“病儿呼唤保险”……北京日报、北京电台、北京青年报……各家新闻媒体竞相推波助澜,形成了一股浩大的宣传声势.
A business and even an industry’s publicity, how to affect the hearts and feelings of millions of households, and achieve the purpose of promotion? (A) of the capital in spring and summer, one thing, has become a hot topic in the streets .As of April 16 Beijing TV Station opened the special coverage of “Youth Inpatient Medical Insurance” during the prime time, and the Beijing Evening News published the following articles prominently in front of the headlines: “600,000: 2.07 million caused by thinking ”“ Beijing Capital a strange insurance: son insured, I benefit ”" The hospital’s unspeakable ’hidden’ ’’ sick child calls for insurance ’... ... Beijing Daily, Beijing Radio, Beijing Youth Daily ... ... various news Media competition fueled an enormous publicity.