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每年的“央视黄金段位广告招标”都是观察业界动态,坐看大企业拼杀的好时机。2005年的招标会又有了新看点:包括工商银行招商银行、兴业银行、交通银行、民生银行在内的5家金融巨头也加入了广告招标的行列中。如此多的银行集中投放广告,这在中央电视台的广告经营史上是绝无仅有的。这一现象从侧面反映出金融行业已经开始注意到自身形象建设、品牌宣传的重要性。催生这一变化的重要原因就是,金融业务的飞速发展带来了金
Every year, “CCTV gold ad auction section” is to observe the industry dynamics, take a good time to see large enterprises fight. The bidding society in 2005 has another new Aspect: Including the ICBC, China Merchants Bank, Industrial Bank, Bank of Communications, Minsheng Bank, including five financial giants have also joined the ranks of advertising bids. So many banks focus on advertising, which is unprecedented in the CCTV advertising business history. This phenomenon reflects from the side of the financial industry has begun to take note of the importance of building its own image, brand awareness. An important reason for this change is that gold has been brought about by the rapid development of the financial business