在全新的营销时代,想在竞争激烈的媒介环境中站稳脚跟,仅仅依靠传统的运营方式显然是不行的,而公共关系一直对于品牌的树立和品牌形象的维护起着十分重要的作用,它不止着眼于小的改变,而是在一个更高的平台上进行着根本性的突破…… In the new era of marketing, it is obviously impossible to rely solely on the traditional mode of operation in order to gain a firm foothold in a highly competitive media environment. Public relations has always played a very important role in brand building and brand image maintenance. Not only focus on small changes, but on a higher platform for a fundamental breakthrough ......