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2003年中国的乳业,在经历了高速的增长的同时,在市场上表现出来的一个“乱”字了得,更让人印象深刻:价格战有愈演愈烈之势,由“鲜奶标识”引起的口舌之争内藏玄机,乳品质量问题惹人关注……但市场上表现出来的混乱,除吸引了行业内外关注者的眼球之外,也对中国乳业如何才能健康发展提出了疑问。2004年,对于中国乳业继续保持高速增长的趋势,很少会有人持怀疑态度。但是中国2004年的乳业还会像2003年那般混乱吗?中国乳业方向在哪里?中国乳业的那些问题更值得我们关注?
In 2003, China’s dairy industry, while experiencing rapid growth, was even more impressive when it came to the market: the price war has intensified, resulting from the “milk labeling” However, the quality of dairy products is a cause for concern. However, the chaos shown on the market has not only attracted the attention of insiders and outsiders, but also raised questions about how China’s dairy industry can develop healthily. In 2004, few people were skeptical about the trend of China’s dairy industry maintaining its rapid growth. However, China’s dairy industry in 2004 will be as chaos in 2003? Where is the direction of China’s dairy industry? Chinese dairy industry, those issues deserve our attention?