创业,搞企业经营,一定要有达到的目标。没有目标,如航海见不到灯塔,在茫茫大海之中,会失去航行的方向,走许多瞎路,是小事,也许走不出大海,达不到彼岸,葬身大海都有可能。但目标的制定,要切实可行,这样才能动员全体员工去行动,为之尽力奋斗。不切实的目标,等于没有;切实可行的目标,才是见得到一束引航光线的灯塔。但只有目标,没有达到目标的方法,目标也会成为空中楼阁。方法是航行的帆、发动机,甚至是航船的本身,没了这些,还怎么冲破惊涛骇浪,奔向既定的目标呢? Entrepreneurship and enterprise management must have achieved goals. If there is no target, such as navigation, you will not see the lighthouse. In the vast sea, you will lose the direction of navigation and take many roads. It is a trivial matter. You may not be able to reach the sea and reach the other shore. You may be buried in the sea. However, the formulation of goals must be practical and feasible so as to mobilize all employees to act and strive for them. An unrealistic goal is equal to no; a practical goal is to see a beacon of pilot light. But only if the goal is not achieved, the goal will become a castle in the air. The method is to sail the sail, the engine, or even the ship itself. Without these, how can we break through the storm and run toward the established goal?