本文从平面广告设计中“立体化”的视觉表现形式为切入点,探索平面广告设计从二维空间的表现形式上突破,将平面立体化,由传统的二维平面表现向三维、等多维空间发展,构建出更具表现力的新视觉语言,以丰富平面广告的表现形式,增强视觉冲击力,吸引消费者的眼球,从而促进消费。 This paper starts with the visualization form of “three-dimensional” in the design of print advertisement, explores the breakthrough of the design of print advertisement from two-dimensional space, three-dimensional planarization from traditional two-dimensional planar representation to three-dimensional Multidimensional space development, to build a more expressive new visual language, in order to enrich the manifestation of print ads, enhance the visual impact and attract the attention of consumers, thereby promoting consumption.