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工业销售部门不同于生产企业,它的主要任务,一是沟通供需关系。做好供需双方的媒介;二是平衡产需矛盾,保证生产的正常进行;三是组织年度订货,搞好销售管理;四是做好信息反馈,为生产企业提供计划编制的依据,五是提供售前、售后的技术服务,为企业和消费者个人排忧解难。评价和考核工业销售部门经济效益的指标体系,应该充分体现这些特点,从而成为各级销售机构进行目标管理的依据。以中国电子器材公司系统为例,目前用来考核经济效益的指标,主要有销售额、利润、
The industrial sales department is different from the production company. Its main task is to communicate supply and demand. Doing a good job in both the supply and demand of the media; the second is to balance the contradiction between production and demand, to ensure the normal production; third is to organize annual orders, do a good job in sales management; Fourth, do a good job of information feedback for the production company to provide planning basis, the fifth is to provide Pre-sales and after-sales technical services help solve problems for individuals and consumers. The index system for evaluating and evaluating the economic benefits of the industrial sales department should fully reflect these characteristics and become the basis for target management at all levels of sales organizations. Take China’s electronic equipment company as an example, the indicators currently used to assess economic benefits include sales, profits,