针对互联网对企业的冲击和大学生对品牌更年轻化的需求,快克在互联网领域投入了大量的资金和运营成本,在大学生市场运作中迈出了最艰难也是最有前景的一步。随着95后的崛起,带着显著特征和标签的高校市场正成为一个巨大的细分市场,剖析这部分群体的行为习惯并进行品牌战略调整形成有效对接,成为企业一个重要的、具有战略意义的部署行为。快克通过一次次的试探接触和项目的圆满落地,在大学生群体中形成了不错的好感度,再一次实现了口碑引爆和传播。 In response to the impact of the Internet on enterprises and the younger students’ need for brands, Fast has invested a large amount of capital and operating costs in the field of Internet and has taken the toughest and most promising step in the operation of the university student market. With the rise of 95, the college market with its distinctive features and labels is becoming a huge market segment. It is of great importance to dissect the behavior habits of these groups and adjust the brand strategy to form an effective connection. Deployment behavior. Crack through a series of tentative contacts and the successful landing of the project, formed a good impression in the college students, once again achieved word of mouth detonated and spread.