论文部分内容阅读
可以说,电视媒体现在遭遇的艰难是前所未有的,在全国经济下行的波及下,客户资金投放规模性缩减;移动互联网的冲击打破了原有视听模式,传统媒体受众分流严重,收视率下滑。艰难的同时,大IP电视产品却赢得了受众,赢
It can be said that the difficulties experienced by the television media are unprecedented. As the national economic downturn spreads, the client funds have been reduced in scale. The impact of the mobile Internet has broken the original audio-visual mode. The traditional media audiences have been severely diverted and the ratings declined. At the same time difficult, big IPTV products have won the audience, win