为了提升高职院校毕业生的实际应用能力和就业竞争力,黑龙江职业学院市场营销专业在人才培养上主动适应了国家经济发展和用人单位的需要,针对市场营销专业的学生,探索出一套“工学交替”的人才培养模式。在实践过程中,市场营销专业分别从校外实训基地的选择、课程体系的重建、教学方法的变更以及管理考核制度的建立都做了全面的改革,确保“工学交替”人才培养模式得以顺利实施。近年来,为了培养在生产、建设、服务和管理一线上 In order to enhance the practical application ability and employment competitiveness of higher vocational college graduates, the marketing specialty of Heilongjiang Polytechnic University proactively adapted to the needs of national economic development and employing units in talent cultivation, and explored a set of marketing-oriented students “Engineering alternation ” personnel training mode. In the process of practice, the marketing majors made comprehensive reforms from the selection of off-campus training bases, the rebuilding of the curriculum system, the change of teaching methods and the establishment of the management appraisal system, respectively, to ensure that the mode of “engineering alternation” Successful implementation. In recent years, in order to cultivate in the production, construction, service and management on the line