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城市台存在种种现实困境是不争的事实。杭州文广集团以“电视+”为核心思路,全方位地展开“破题”工作。本文重点以“电视+”为背景,剖析杭州文广的发展思路,提出只有立足电视自身的传播优势,并结合多元混合的经营手法,将城市台置身于大系统中去考虑自身的未来发展,才能摆脱单纯的广告创收,进而获得一种良性发展的电视生态环境。
It is an indisputable fact that there are all kinds of real difficulties in the urban areas. Hangzhou Cultural Group to “TV + ” as the core idea, all-round manner “broken title ” work. This paper focuses on “TV + ” as the background, analyzes the development of Hangzhou Culture and Sport ideas, proposed that only based on the spread of TV’s own advantages, combined with multiple mixed management practices, the city of Taiwan exposure to the large system to consider their own future Development, in order to get rid of a simple advertising revenue, and then get a benign development of television ecological environment.