《爸爸去哪儿》火爆了一批产品,与之关联的品牌营造出一股传播高潮。但是,能够在该节目之后,通过精细规划、卓越创意、延伸传播和深入执行获得后续传播高峰效果的,恐怕只有金龙鱼1:1:1调和油。如今到处可见的“只卖给爸爸的油”大活动,其实是益海嘉里食品营销有限公司总经理陈波提出的。企业高级管理层直接参与旗下某个产品的应季品牌项 “Dad where to go” a group of popular products, associated with the brand to create a wave of communication. However, after the show, only the Arowana 1: 1: 1 blending oil can be obtained through elaborate planning, creative excellence, extended dissemination and in-depth implementation of the follow-up spread peak effect. Now everywhere “only sold to father’s oil ” big event, in fact, is the benefits of Kerry Food Marketing Co., Ltd. General Manager Chen Bo made. Corporate senior management directly involved in a product of its seasonal brand items