由于我国市场经济体制的不断发展,我国的企业面临着更大的机遇与挑战。在不断涌现的发展机遇之时,我国的企业必须要对企业管理重视起来,加强企业管理的力度,从而提升企业在行业之中的竞争力。市场营销管理是企业管理中的重要内容,直接决定了企业的经济效益,对于企业的发展也有着至关重要的作用。市场营销之中的决策支持系统能够帮助企业获取市场环境中的信息与资源,从而实现精准市场调研,提升市场营销管理的水平。本文对市场营销的管理和决策支持系统展开研究,并得出相应结论。 Due to the continuous development of the market economy system in our country, the enterprises in our country are facing greater opportunities and challenges. In the emerging opportunities for development, our country’s enterprises must attach importance to the management of enterprises, strengthen the management of enterprises, thereby enhancing the competitiveness of enterprises in the industry. Marketing management is an important part of business management, which directly determines the economic benefits of an enterprise. It also plays a crucial role in the development of an enterprise. Marketing decision support system to help businesses access to market information and resources in order to achieve accurate market research and enhance the level of marketing and management. This article studies marketing management and decision support system and draws corresponding conclusions.