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一句广告语的歧义,使收银员不知所措,面对数百顾客结果怎样昵? 1998年4月17日下午,开张仅十天的重庆“家乐福江北金观音店”一大批顾客突然向饮料货柜拥去,抢购1.25升装的百事可乐。但是,当顾客按每两瓶2元的价格付款时,收银员却不知所措……事前,商场准备开展为期三天的特价酬宾活动,其中1.25升的百事可乐售价5元,同时赠送一瓶价值2元的天府可乐。为何顾客以2元买2瓶可乐昵?原来,当天重庆某报上刊登了一则“家乐福”特价酬宾广告,在数十种商品中,“百事可乐”原价5.00元,现价买一赠一(2.00元)。由于广告有歧义,造成顾客理解与商家原意不符,
In the afternoon of April 17, 1998, a large number of customers suddenly opened to Chongqing “Carrefour Jianguang Guanyin Store” in the afternoon of April 17, 1998 for only ten days. As a result, Beverage containers go, buy 1.25-liter Pepsi. However, the cashier was overwhelmed when the customer pays $ 2 for two bottles ... In advance, the mall is preparing to launch a three-day special bargain package with 1.25 liters of Pepsi at $ 5 with a complimentary bottle Tianfu Coke worth 2 yuan. Why customers buy 2 bottles of Coke 2 yuan? Original, the same day Chongqing newspaper published a “Carrefour” special bargain ads, dozens of products, “Pepsi ” original price of 5.00 yuan, buy a Give a (2.00 yuan). As the ads are ambiguous, causing customers to understand and the original intention of the merchant,