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体验经济背景下,可供性理论的发展和应用在交互设计领域具有重要影响力,为互动广告的设计与评价提供了新的视角和方法。本文结合诺曼和哈特森等学者的研究成果,通过对物理可供性、感官可供性、认知可供性、情感可供性在交互的各个阶段的分析,希冀有助于衡量互动广告的交互有效性和提升用户(受众)的体验-品质,为相关问题的解决提供了方向。
Under the background of experiential economy, the development and application of the theory of availability theory has an important influence in the field of interactive design, which provides a new perspective and method for the design and evaluation of interactive advertising. Based on the research results of Norman and Hartson et al., This paper attempts to analyze the interaction between physical availability, sensory availability, cognitive availability, and emotional availability in various stages of interaction The effectiveness of advertising interaction and user experience (audience) - quality, provides solutions for the resolution of the problem.