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随着中国企业海外市场的开拓,大量的中国制造产品涌向全球市场。家电企业小家电产品迅速提升在海外市场同类产品的市场份额,必然引起相关竞争对手的高度关注。同时,产品质量的监控主体由国内扩展为产品所销售国家的消费者、各国的质量监管机构等,市场环境更为复杂,各个市场规则的不明确性、不统一性也给海外市场的拓展带来不稳定性。家电企业海外投资项目不断推进与成功的同时,必将遇到各种风险。
With the development of Chinese enterprises overseas markets, a large number of Chinese-made products flock to the global market. Small appliances appliance business appliance products rapidly increase the market share of similar products in overseas markets, will inevitably lead to a high degree of concern of the relevant competitors. At the same time, the main body of product quality monitoring from the country expanded to consumers of products sold in the country, the quality of regulatory agencies, etc., the market environment is more complex, the rules of the various markets are not clear, not uniform also to the overseas market expansion zone To instability. Appliance companies overseas investment projects continue to promote and success at the same time, will encounter various risks.