当前,报刊产业化发展取得了巨大进展,发行市场竞争进入白热化阶段,这对邮政报刊经营提出了严峻挑战。近几年各地邮政企业对报刊发行不断在进行改革,在省会城市和竞争激烈的地区,相继实行了收投合一、信报分投等一系列办法和实施了专业化经营等措施,为应对形势变化、适应发行市场的竞争起到了积极的作用。 At present, tremendous progress has been made in the industrialization of newspapers and periodicals, and the competition in the issue market has entered a white-hot stage, which poses a severe challenge to the operation of the postal newspapers and periodicals. In recent years, the postal enterprises throughout the country have been carrying out reforms on the circulation of newspapers and periodicals. In the capital cities and the highly competitive areas, the postal and investment departments have successively implemented a series of measures such as merger and investment, letter distribution, and specialized management. In order to cope with the situation Changes, adapt to the issue of the market competition has played a positive role.