会议背景 广播业的发展与节目评估　广播业目前已经成为竞争激烈的市场，其市场化程度仍在不断的深入。广播业市场有三个基本要素：节目、听众和广告。广播业未来的竞争就是节目的竞争．归根结底就是听众的竞争，就是市场的竞争。广播业市场的三个要素中，节目是核心要素、关键 Conference background Broadcasting industry development and program evaluation Broadcasting has become a highly competitive market, the degree of its market is still in-depth. The broadcasting market has three basic elements: programs, listeners and ads. The future competition of the broadcasting industry is the competition of programs. In the final analysis is the audience’s competition, is the market competition. Among the three elements of the broadcasting market, programs are the core element and the key