人们说:广告的灵魂就是创意,创意的标准就是独特。许多人因此自认为能够创作广告,自以为是地对广告公司的作品指手画脚。——这其实是一种偏见和误解。哲学家说,世界上没有两片完全相同的树叶,每一片树叶都是独特的。树叶尚且如此,何况人乎?每颗受精卵都不可能与其他的雷同,每个人出娘肚子时的第一声啼哭都是与众不同的。任何人出的每个创意一定是独特的,而绝不可能与别人雷同。 People say: The soul of advertising is creativity, the standard of creativity is unique. Many people therefore consider themselves capable of creating advertisements and are self-righteous in pointing their finger at the agency’s work. - This is actually a kind of prejudice and misunderstanding. Philosophers say there are not two identical leaves in the world, each leaf is unique. The leaves are the same, let alone people? Each fertilized egg can not be the same as the other, each person when the bride and groom abdomen are unique cry. Every idea out of any one must be unique, but must not be the same as others.