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门票转售是竞赛表演市场一种常见的行为。对门票转售的原因及其管理问题进行了分析,并为北京2008奥运会的门票转售问题提供了建议。门票销售市场可以分为初级市场和二级市场,二级市场即转售市场。门票之所以会被转售,是由于其定价过低。分析了门票价格过低的原因,并介绍了美国对门票转售的管理,在此基础上为北京奥运会的门票转售的管理问题提出了建议。
Ticket resale is a common behavior in the competition performance market. The reasons for the resale of tickets and their management issues were analyzed and suggestions were made for resale of tickets for Beijing 2008 Olympic Games. Ticket sales market can be divided into primary market and secondary market, the secondary market that resale market. Tickets will be resold because of their low pricing. Analyzes the reasons for the low ticket prices, introduces the management of the resale of tickets in the United States, and puts forward suggestions on how to manage the resale of tickets for the Beijing Olympic Games.