1中国保健品企业在进行市场运作时呈现出的特点1.1营销观念现行的保健品企业大多奉行的是推销观念。尽管保健品企业都宣称自己奉行的是市场营销观念,但实际上,他们的行为表现出来的仍然是推销观念。一般地,他们首先是通过各种不同渠道拥有了一种产品,然后以这个产品为中心,展开 1 Chinese health products companies in the market operation of the characteristics of the show 1.1 Marketing concept Most of the current health care products companies are pursuing the concept of marketing. Although health-care products companies claim that they pursue the concept of marketing, in fact, their behavior is still displayed in the marketing concept. In general, they first have a product through a variety of different channels and then focus on the product