随着社会发展,群众文化活动不能再以单一的模式发展,而要树立精品意识,推动品牌效应,将某种活动的质量不断提升,凸显其价值,使其具备一定的市场竞争力及群众基础。同时,群众文化活动品牌的打造要有持续性,在这基础上要体现群众文化特色,同时使用一定激励手段不断推动群众文化工作者创新发展。 With the development of the society, the mass cultural activities can no longer develop in a single mode. Instead, they should establish the awareness of fine products, promote the brand effect, continuously improve the quality of certain activities and highlight their value so that they have certain market competitiveness and mass base . In the meantime, the building of mass cultural activities brand should be sustainable. On this basis, it is necessary to reflect the mass cultural characteristics and at the same time to promote the innovation and development of mass cultural workers through certain means of encouragement.