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全国有50家电视台参加第七届全国电视广告“印象奖”评选,送评的电视广告作品共147条,其中商业广告122条,公共广告25条。获得商业广告类一等奖的10条,二等奖20条,三等奖30条;单项奖获创意奖的2条,制作奖1条,音乐奖1条,广告语奖1条。公共广告类获一等奖的2条,二等奖4条,三等奖6条。综观本届全部参评作品,评委们都共同感到,我国电视广告创作年年都有显著的进步,作品总体水平提高很快。现在已经基本上脱离了初级的叫卖式的幼稚阶段,正在逐渐走向成熟。这次获奖的优秀作品,具有以下的共同特征:一、有较高的文化品位广告虽说是一种商业行为,但由于现代广告和大众传媒联系在一起,注重创意,塑造形象,诉诸感情,它不仅为公众提供商品讯息,而且对人们的生活方式、审美趣味、价值取向等,都有强大的影响力,因此,广告现在越来越具有广泛的社会性和
The country has 50 television stations to participate in the Seventh National TV Advertising “Impression Award” selection, sending a total of 147 television commercials, of which 122 commercial ads, 25 public advertisements. 10 first prize of commercial advertisement, 20 second prize, 30 third prize; 2 single awards, 1 production award, 1 music award and 1 advertising slogan. Public advertising class won the first prize 2, second prize 4, third prize 6. Looking at all the current entries, the judges all feel that there has been a remarkable progress in the production of television advertisements every year, and the overall level of the works has been rapidly raised. Now basically out of the elementary selling-style childish stage, is gradually maturing. The award-winning works have the following common features: First, a high cultural taste Although the commercial is a commercial act, but because of modern advertising and the mass media linked to focus on creativity, shaping the image, resort to feelings, It not only provides the public with the message of goods, but also has a powerful influence on people’s lifestyles, aesthetic taste and value orientation, etc. Therefore, advertisements are now getting more and more extensive social and