近年来,随着家长对儿童校外教育的重视,儿童培训市场的竞争也就越来越激烈。本文通过对泰州市妇女儿童培训中心的机会与优势、威胁与劣势进行分析,提出了相应的营销策略,供广大儿童培训机构参考。 In recent years, with the parents’ emphasis on children’s off-campus education, the competition in the children’s training market has become more and more intense. Based on the analysis of opportunities and advantages, threats and disadvantages of Taizhou Women and Children Training Center, this article puts forward corresponding marketing strategies for the reference of the majority of children training institutions.