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提到乳品包装,人们脑海里首先出现的就是包装形态或者包装上面的文字、图案。实际上,文字和图案仅仅是包装设计的一部分,设计包含了诸多复杂因素。包装是企业形象和营销的重要环节,更应该是策略执行的传播媒介和经济效益的向导。因此,要善于利用并巧于利用包装设计。作为商业美术的包装设计不能脱离营销策略的指导;追求销售额的企业营销人员也必须树立包装审美意识;从而激发设计师创作出更具审美价值、吸引消费者“眼球”的包装设计,以帮助产品销售。重要的原则是:最适宜的包装设计才是最好的包装设计!我们希望读者能在乳品包装设计存在的“10问题”和“10个要点”中,有所启发和感悟,以利改进工作,早日与世界接轨,并开辟中国乳业的新天地。
Mention dairy packaging, people first appeared in the mind is the shape of the packaging or packaging text, graphics. In fact, the text and graphics are only part of the packaging design, the design contains many complicated factors. Packaging is an important part of corporate image and marketing, but should be the implementation of the media strategy and economic guidance. Therefore, we should be good at using and clever use of packaging design. As a commercial art packaging design can not be separated from the guidance of marketing strategy; the pursuit of sales of corporate marketing staff must also establish packaging aesthetic awareness; thus inspire designers to create more aesthetic value, to attract consumers “eye” packaging design to help Product sales. The important principle is that the most appropriate packaging design is the best packaging design! We hope readers will be able to inspire and improve their understanding of the “10 Questions” and “10 Essentials” of dairy packaging design , With the world as soon as possible, and open up a new world of China’s dairy industry.