项目商业模式设计对项目绩效具有重要影响,本文在现有研究基础上,提出项目商业模式概念,从项目特征、环境特征、参与者特征三个方面分析了商业模式设计的影响因素,构建了项目商业模式设计影响因素概念模型,提出了研究假设,为深入研究项目商业模式设计提供了理论基础。 Project business model design has an important impact on project performance. Based on the existing research, this paper proposes the concept of project business model, analyzes the influencing factors of business model design from three aspects: project characteristics, environmental characteristics and participant characteristics, and constructs the project The conceptual model of influencing factors in the design of business model and the hypothesis of research are put forward to provide the theoretical basis for further research on the design of the business model of the project.