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电视节目的评价体系明确规定了评估的具体对象、评估内容以及评估标准,具体而言,电视节目评估就是对节目本身进行统一、全面、持续和规范的综合性评价,而电视节目评估体系则是对节目实际运作过程的评估,它以系统的观点对节目进行测评,借此来实现节目的客观考评和科学管理,进而达到对节目运作过程的有效调整和控制的目的。为此,构建一个完善的电视节目评价体系显得尤为重要。基于此点,本文在分析电视节目评价存在的问题基础上,对如何建立完善的电视节目评价体系进行探究。
The evaluation system of television programs clearly stipulates the specific objects of assessment, the content of assessment and the evaluation criteria. Specifically, the evaluation of television programs is a comprehensive, comprehensive, continuous and standardized comprehensive evaluation of the programs themselves, while the evaluation system of television programs is The actual operation of the program evaluation process, it is a systematic view of the program evaluation, in order to achieve objective evaluation of the program and scientific management, so as to achieve the program operation of the process of effective adjustment and control purposes. For this reason, it is very important to construct a perfect TV program evaluation system. Based on this point, based on the analysis of the existing problems in the evaluation of television programs, this paper explores how to establish a sound television program evaluation system.