过去的一年,是我国报业经营最为困难的一年,由于新媒体的严重冲击和宏观经济的不景气(GDP增速只有7.8%),导致我国报业经营出现了负增长,有些地区甚至出现了30%左右的下滑。随着总体经济状况的好转,我国报业经营可能有一定的恢复性增长,但由于新媒体的根本性冲击,报业的总体下行趋势难以避免,亟需采取产业化转型等突破路径。一、去年整体萧杀中的亮点不少 The past year was the most difficult year for the newspaper industry in our country. Due to the severe impact of the new media and the slump of the macro-economy (only 7.8% of the GDP growth rate), the newspaper industry in our country experienced negative growth and some areas even appeared A decline of about 30%. With the improvement of the general economic conditions, the newspaper business in our country may have a certain degree of recovery growth. However, due to the fundamental impact of the new media, the overall downward trend of the newspaper industry is hard to avoid and a breakthrough path such as industrial transformation is urgently needed. First, a lot of highlights in the overall killing last year