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在行情好的时候,卖楼几乎就是定价、收钱这么简单。但每到楼市低迷期,营销手段就变得花样百出。为了吸引更多眼球、尽快结束购房者举棋不定的观望情绪,开发商们在卖房时越发使出浑身解数,除了常规的打折、总价优惠、赠送面积外,还出现了不少奇招怪招:从推出艺术馆吸引高端客户到举办顶级红酒品鉴会,从推出特价房到打折促
When the market is good, selling is almost pricing, money is as simple as that. But every downturn in the property market, marketing tools have become tricks. In order to attract more attention, as soon as possible ending the indecisive wait-and-see mood of buyers, developers are more and more all the stops in selling, in addition to regular discounts, the total concessions, gift area, there are a lot of strange trick: From the introduction of the Museum of Art to attract high-end customers to host the top red wine tasting, from the launch of special room to discount promotion