随着互联网科技的不断发展,新媒体时代已经到来。对于期刊这样的传统媒体来说,新兴媒体的迅速发展势必会给他们带来冲击。面对冲击和挑战,传统媒体应如何应对,传统媒体的编辑人员,又该做出哪些改变?笔者试从以上问题入手,探讨新媒体时代传统媒体编辑所应做出的改变与应对挑战的策略。 With the continuous development of Internet technology, the new media era has arrived. For traditional media such as periodicals, the rapid development of new media is bound to bring them an impact. In the face of impact and challenge, how to deal with the traditional media, what changes should be made to the editors of the traditional media? From the above problems, the author tries to discuss the changes that should be made by the traditional media editors in the new media age and the strategies to deal with them .