21世纪是文化管理时代,是文化致富时代。企业文化将是企业的核心竞争力所在,是企业管理最重要的内容。企业拥有了自己的文化,才能使企业具有生命的活力,具有真正意义上人格的象征,才能具有获得生存、发展和壮大,为全社会服务的基础。从企业文化的概念出发,提出了企业文化的作用,并对企业文化的建设提出一些看法。 The 21st century is the era of cultural management, cultural enrichment era. Corporate culture will be the core competitiveness of enterprises, is the most important business management content. Enterprises have their own culture, in order to enable enterprises to have the vitality of life, with a real symbol of personality, can have to survive, develop and grow, and serve the foundation of society. Starting from the concept of corporate culture, the paper proposes the function of corporate culture and puts forward some opinions on the construction of corporate culture.