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在中介变量的研究中,创业能力并未引起足够的重视,这在一定程度上削弱了现有研究对“战略导向对产品创新作用机制”的解释力度。基于226家珠三角公司的实证研究得出如下结论:机会识别和资源整合能力是创业导向和市场导向战略向产品创新绩效转化的一个重要路径;创业导向对机会识别和资源整合的作用更为明显。相应的研究发现和管理启示对我国公司创新实践具有参考价值。
In the study of mediating variables, the entrepreneurial ability did not pay enough attention, which to some extent weakened the existing research on “strategic guidance on the mechanism of product innovation,” the intensity of the explanation. Based on the empirical research of 226 PRD companies, the following conclusions are drawn: The ability of opportunity identification and resource integration is an important path for the transformation of entrepreneurial and market-oriented strategies into product innovation performance. The role of entrepreneurial orientation in identifying opportunities and integrating resources is more obvious . The corresponding research findings and management enlightenment have reference value to our company’s innovation practice.