非典关键词之一:除菌几乎在一夜之间,日化品牌不约而同地携“除菌”这一广告主题加大了媒体投放力度。其中有老牌日化品牌的德立邦“世界杀菌专家”,也不乏趁商机推出新产品的黑妹香皂“除菌配方”、雨洁香皂“健康除菌”等。在一片除菌主题的汪洋大海中.一些品牌提炼出产品的USP,树起差异化营销大旗,如舒肤佳“迪保肤成分”、田七草本洗洁精“草本除菌”、满婷香皂的“除螨抑菌”等,以产品独特的除菌成分与同类产品相区隔。 SARS is one of the key words: sterilization almost overnight, the Japanese brands invariably carry “sterilization” the advertising theme to increase media coverage. Including the old brand of the state of Tripoli “world bactericidal experts,” there are also many opportunities to launch new products, black sisters soap “sterilization formula”, Yujie soap “health sterilization” and so on. In a sea of ​​sterilized theme of the ocean. Some brands to extract the products of the USP, from the banner of differentiated marketing, such as Shu Jia Jia, “Di skin care ingredients,” Tianqi herbal detergent, “Herb sterilization,” Man Ting soap Of the “addition to mites antibacterial” and so on, to the unique bactericidal components of the product and similar products separated.