随着新媒体在高校的广泛应用,深刻影响了高校办学模式和文化氛围,随之也为文化校园建设带来了新的发展机遇。探究新媒体环境下如何建设文化校园,有助于积极运用新媒体平台,丰富校园文化建设内容,拓展校园文化建设载体,提升校园文化影响力度,营造积极向上的校园文化氛围,最终建设成为文化校园。 With the extensive application of new media in colleges and universities, it has profoundly influenced the mode and culture of running schools in colleges and universities, and has brought new opportunities for the development of cultural schools. To explore how to build a cultural campus in a new media environment is conducive to making active use of the new media platform, enriching the content of campus culture, expanding the carrier of campus culture, enhancing the influence of campus culture, creating a positive campus culture and eventually building a cultural campus .