广告是连接产品与消费者的最便捷的桥梁,是众多厂商经常采用的产品推广方式,这一点是人人共知,无需过多分析说明的。但同时,广告也会给企业带来意想不到的灾难,使企业处于水深火热之中,此时广告就变身成了企业的“命门”。近日,因在汽车广告中肆意篡改毛主席领袖形象,法国雪铁龙遭到了国人及众华侨的抗议和谴责;在刚刚过去的2007年,森马因时尚服饰广告被指无社会责任心,而成为众矢之的,险些 Advertising is the most convenient bridge connecting products to consumers. It is a product promotion method frequently used by many manufacturers. It is well known to all that there is no need for excessive analysis and explanation. But at the same time, advertising will also bring unexpected disaster to the enterprise, so that enterprises are in dire straits, this time the ads turned into a “life gate” of the enterprise. Recently, due to wantonly tampering with President Mao’s image in auto ads, Citroen France was protested and condemned by Chinese people and overseas Chinese. In the past 2007, Somerville Fashion Advertising was accused of no social responsibility and became the target of public criticism. Almost