论文部分内容阅读
如果说营销策略是冉冉东升的旭日,那么推广策略便是初升太阳身边那一道道云霞。正因为有云霞的衬托,才会有灿烂绚丽的朝阳。在当今国际上流行的营销策略整体4个P中,推广是不可缺少的一个组合部分。它是提升企业形象与产品形象的重要手段。可口可乐、百事可乐、柯达、富士以及众多的日本家用电器之所以在中国市场长驱直入,其市场先导行为均是强大而有力的推广策略运作。它们的成功经验亦已成为我们
If marketing strategies are the rising sun of Dongsheng, then the promotion strategy is to start the cloud around the sun. Just because of the clouds, there will be bright and beautiful sunrise. In the overall 4 P marketing strategies popular in the world today, promotion is an indispensable component. It is an important means to enhance corporate image and product image. The reason why Coca-Cola, Pepsi, Kodak, Fuji, and many Japanese household appliances have been driven straight into the Chinese market is that their market leading behavior is a powerful and powerful promotion strategy. Their successful experience has also become ours