论文部分内容阅读
目下,商标盲点重重为此,有必要来个“先起名后生子”的制人先法眼下,许多地方正抓紧实施名牌战略,争取在几年之内创出国内名牌,这是一种可喜的现象。但从传播媒介的报道中可以看出,大部分在实施名牌战略时都加大力度放在投资上,认为通过投资,进行技改,就可以提高产品的品位,再通过广告的狂轰乱炸,就可以产生出名牌产品,带来高附加值的效益。
In view of this, there are many blind spots in the trademark. It is necessary to come to the forefront of the system of “first name, second son, and son”. Many localities are rushing to implement the brand strategy and strive to create domestic brand names within a few years. This is a kind of Gratifying phenomenon. However, it can be seen from the reports of the media that most of the efforts in the implementation of brand-name strategies have placed greater emphasis on investment. They believe that by investing in technological innovation, the quality of products can be improved, and then bombardment through advertisements can be carried out. , can produce brand-name products, bring high value-added benefits.