一个品牌的成功与否是由市场决定的,而市场的成功又取决于客户的成功。因为在一个企业经营的各种要素中,只有顾客,特别是忠诚顾客才能为企业创造价值,企业长远利益很大程度上取决于公司的客户关系价值和客户资产的管理能力。换言之,品牌建设必须建立在让顾客感动、让企业和顾客双赢的基础上。 The success of a brand is determined by the market, and the success of the market depends on the success of the customer. Because of the various elements of a business, only customers, especially loyal customers to create value for the enterprise, the long-term interests of enterprises depends largely on the company’s customer relationship value and customer asset management capabilities. In other words, brand building must be based on letting customers move and getting a win-win business and customer relationship.