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现今,旅游业在我国已进入了高速发展时期,在带动经济增长和转变发展方式上的地位越来越突出。民族地区在自身发展和国家政策的相互作用下,也紧随其他地区的步伐,大力提倡发展旅游产业。消费者是旅游业的主要参与者,与旅游业的可持续发展紧密相关,因此消费者需求是发展旅游业首要考虑的因素,本文以甘南州迭部县为例,希望以一个全新的视角,从体验视角与游客的内心需求出发,通过对迭部县旅游发展现状分析,提出民族地区特色旅游产品开发思路,以从根本上让游客主动参与旅游产品当中,并能贯穿其追求体验的精神全过程,规划出具有体验的民族特色旅游产品,增强参与体验性,从而迎合消费者的需要,为地区经济发展做出贡献。
Nowadays, tourism has entered a period of rapid development in our country, and its status in promoting economic growth and transforming the mode of development has become increasingly prominent. Under the interaction of self-development and national policies, the ethnic regions also follow the pace of other regions and strongly advocate the development of the tourism industry. Consumers are the main participants in tourism and are closely related to the sustainable development of tourism. Therefore, consumer demand is the primary factor in the development of tourism. Taking Diebutai County in Gannan as an example, I hope that from a new perspective, From the perspective of experience and the inner needs of tourists, through the analysis of the present situation of tourism development in Diebu County, this article puts forward the train of thought for the development of characteristic tourism products in ethnic minority areas so that tourists can take the initiative to participate in tourism products and run through the spirit of seeking experience Process, planning to experience the ethnic characteristics of tourism products, enhance the experience of participation, so as to meet the needs of consumers, to contribute to the development of regional economy.