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文化旅游资源是旅游发展的灵魂,文化旅游资源也是海口市的重要的旅游精品资源。海口市目前的旅游发展现状和其他市县相比存在旅游资源特色不明显、发展竞争力度不足的问题。本文对海口市文化旅游资源的潜在开发的优势和发展中存在的问题进行了深入分析,提出了海口市在文化旅游资源开发中需要找准自身的旅游优势资源,重新定位旅游形象,加强对文化旅游资源的保护和开发,打造属于自己特色的文化旅游专线品牌。
Cultural tourism resources is the soul of tourism development, cultural tourism resources is also an important tourist resources Haikou City. The current development of tourism in Haikou City compared with other cities and counties there is not obvious characteristics of tourism resources, lack of competitiveness in the development of the problem. This paper analyzes the advantages and potential problems in the development of cultural tourism resources in Haikou City, and puts forward that Haikou City needs to find its own tourism advantages resources in the development of cultural tourism resources, reposition the tourism image and strengthen the culture Tourism resources protection and development, to create their own characteristics of green tourism brand.