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商业地产是房地产行业中专业化要求最高的领域,因此对招商规划,项目设计,产品质量,经营管理等的要求也最严格,推广招商中的创意似乎反而居其次。但作为一种商业行为,除了项目本身质量外,创意推广对招商的促进作用和增值价值还是不可小觑的,尤其在目前的商业地产发展状况下,完全依靠产品说话尚缺乏坚实的专业基础,因此,创意推广行动的价值更加彰显。容纳商业经营的商业地产,本身也需把商业推广做到位,整个商业氛围才能有一个先导性的基础。(注:创意行动按时间排序)
Commercial real estate is the most specialized field in the real estate industry. Therefore, the requirements for investment planning, project design, product quality, operation and management are also the strictest. It seems that the promotion of investment promotion is second only to that of commercial investment. However, as a commercial activity, in addition to the quality of the project itself, the promotion of creative promotion on investment promotion and the added value are still not to be underestimated. In particular, under the current commercial real estate development situation, there is still a lack of a solid professional foundation to rely entirely on the product. Therefore, the value of creative promotion activities is even more apparent. Commercial commercial real estate to accommodate, itself also need to do a good commercial promotion, the entire business climate to have a leading basis. (Note: creative actions sorted by time)