DAPHNE终端营销特色体现在哪里?达芙妮市场总监廖南轩:1992年,达芙妮在上海开设了第一家专卖店,之后在全国各大中城市开设了达芙妮直营专卖店和商场专柜,总数将近1500家,这被达芙妮称为地标性的品牌推广。现代购物不仅注重产品本身,而且注重整体的购物环境,要吸引消费者的目光,除了店面设计需考虑干净的色调以外,还要能给消费者洁净,明亮之感,这样店内所陈列鞋子的光芒便会突显无遗。消费者对鞋子的审视就可以不受其他因素干扰,而被吸引并坐 DAPHNE terminal marketing features reflected in? Daphne director Liu Nanxuan: In 1992, Daphne opened the first store in Shanghai, and later in major cities in the country opened Daphne Direct stores and shopping malls counter, the total number of nearly 1,500, This is Daphne called landmark brand promotion. Modern shopping not only focus on the product itself, but also focus on the overall shopping environment, to attract the attention of consumers, in addition to store design to be considered clean color, but also to consumers clean, bright sense, so the store shine shoes It will be highlighted. The consumer’s examination of the shoes can be distracted by other factors, which are attracted and sit