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近年来,城市形象广告成为各地政府塑造城市形象、推动城市发展的重要传播手段。通过分析广告案例,本文意在指出城市形象广告存在的问题,并提出设计和执行城市形象广告的可行性意见。
In recent years, urban image advertising has become an important means of communication for local governments to shape city image and promote urban development. Through the analysis of advertising cases, this paper intends to point out the problems existing in the city’s image advertisements and proposes the feasibility of designing and implementing urban image ads.