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一、行业的发展趋势 1.行业内部变化的因素 (1)国内参差不齐的厂家为了生存,各自固守自己的市场导致竞争加剧,在市场份额有限,产品高度同质化的前提下,最原始也是最直接的竞争是价格战,而价格又会导致产品营销向产品创新的方向发展,小企业因产品技术含量、生产规模的局限而将面临淘汰。 (2)WTO的加入,外资品牌大量的进入,会导致市场更加缩小,国内同产品的生产厂家因承受不了成本的压力和销量的剧减而走入衰亡。 2.产业的发展方向及其理论依据 (1)实行行业整合,通过合并、联合和扩充等方式,扩大生产规模,以便使用装配生产线和模夹具,实现规模生产,降低产品成本,确保产品质量,以赢得价格竞争力,同时依靠规模生产,实现产品系列生产。
First, the development trend of the industry 1. Factors within the industry changes (1) uneven domestic manufacturers in order to survive, each sticking to their own markets lead to increased competition in the market share is limited, the product is highly homogeneous premise, the most primitive The most direct competition is the price war, and the price will lead to product marketing to the direction of product innovation, small businesses due to product technology content, the scale of production will face elimination. (2) The accession of WTO and the influx of foreign brands will lead to a further reduction in the market. Domestic manufacturers of the same products will fall into decline because of the pressure they can not bear the cost and the drastic reduction of sales volume. 2. Industrial development direction and its theoretical basis (1) the implementation of industry consolidation, through mergers, joint and expansion, etc., to expand the scale of production in order to use the assembly line and mold fixtures, to achieve the scale of production, reduce product costs and ensure product quality, To win the price competitiveness, while relying on the scale of production, to achieve product line production.